But they seem to be more advisory than anything else.
Microsoft’s Store Policies, specifically its quality guidelines, do offer more detail. The principles include “reasonable and transparent standards for quality and safety,” but don’t specify what they are. But those principles also focus on how apps are marketed and sold on the app store, and how Microsoft will not promote its own apps over those developed by a third party. The company will still adhere to the principles for its app store that the company laid out in February. Microsoft is not saying that just any app will be approved, however. The Microsoft Store is well organized, with descriptive pages that clearly communicate what each app does. In 2018, Microsoft corporate vice president Michael Forton characterized the Windows ecosystem (not the Store) as totaling 35 million applications.
We can assume that Microsoft probably has significantly less than either of its two competitors, and a small fraction of the available Windows apps. AppBrain estimates that there are 2.66 million apps on Google Play, with 36 percent of those rated as “low quality.” Apple’s App Store has more: just under 5 million as estimated by Statista. We have a better idea of how many apps Microsoft’s competitors offer. (It’s slightly less hazy on the total userbase of Windows 10 and 11: A combined 1.4 billion people.) Unfortunately, Microsoft hasn’t said exactly how many apps those numbers represent. In the first three months of 2022, Microsoft says, there was a more than 50 percent increase in new desktop apps and games added to the Store, versus the same period last year.
It’s detailed and well-organized, with comprehensive features that range from ratings to a recommendation for whether the app will run on your PC. It’s true that the Microsoft Store on Windows represents one of the improvements Windows 11 offers versus Windows 10.
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